Athletes are brands — whether they treat it that way or not.

Hey, I’m victoria guerrero.

I’m the founder of VSM and a social media strategist with experience across the NBA, WNBA, NWSL, WPSL, and PUMA.

I’ve managed league-level platforms and athlete content at the highest level, but the work I care most about is helping individual athletes own their narrative and build something of their own.

VSM is intentionally founder-led and hands-on. I stay close to the work so every athlete gets real strategy, real creativity, and real attention.

Your social presence isn’t
just content. It’s reputation, leverage, and opportunity. When done right,
it compounds over time.

My approach is rooted in clarity, consistency, and culture. I don’t chase trends — I build brands that last beyond them.

Athletes are brands — whether they treat it that way or not.

Hey, I’m victoria guerrero.

Your social presence isn’t just content. It’s reputation, leverage, and opportunity. When done right, it compounds over time.

Your social presence isn’t
just content. It’s reputation, leverage, and opportunity. When done right,
it compounds over time.